5 content pillars for your social media content strategy

29 April 2021

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Published by Kyra on 11 May 2021

5 ideas for your Instagram Highlights

If you landed on this page, it looks like you want to tackle your Instagram Highlights. Welcome, you are at the right place! I’ll give you 5 ideas for your Instagram Highlights, but before we start, we have to go back to the basics.

Wat zijn Instagram Highlights?

Instagram Highlights are saved Instagram Stories, which are visible on your profile page. When a new follower looks at your profile, he or she sees the highlights directly. You’ll find them between your bio and feed, displayed as small circles.

You can create a highlight easily by clicking on the plus in the circle, as visible on your profile page (check the image down below to see this).

From here, you can pick stories you’ve already uploaded. To add new content to a highlight, you click on ‘highlight’ when you posted a new story. From here you can pick the right Instagram Highlight, or create a new highlight.

It is important to be critical on what to entail in your highlights. Not all content posted for Instagram Stories is suitable for Instagram highlights. Let’s say you share a picture of your coffee in the morning. This is fun content for Instagram Stories, but not necessarily useful for an Instagram Highlight (unless you are a barista!).

What type of content can you use for highlights?

‘But, what type of content do you post under highlights?’ That’s a question I get regularly.

The answer is pretty simple: content that is less useful for posts, and content that illustrate clearly who you are and what you do.

So you’ll probably think by now, ‘Nice Kyra, but where do I start?’ No worries. I’ll share 5 different content topics with you, which you can use for your Instagram Highlights.

Ready? Let’s go!

1️⃣ Your story

Share in different Instagram Stories your story. Who are you? What have you encountered in your life? Why did you start your business? At which point in your journey are you now? All different questions which you can answer by sharing your story. If you entail relatable and inspiring aspects, it becomes extra fun to watch.

2️⃣ Your offer

This highlight is essential! Because how do your followers know what you have to offer, if you do not post about it? In this highlight, you can also share more details on your offer. For example, that you offer an extra gift wrapping service (if you offer products). Or that you can always plan a discovery call beforehand of a collaboration (if you offer services).

3️⃣ Behind the scenes

A lot of people are curious on what it entails to run a business. Show this to them! You could do this by sharing unique behind the scenes, or a day in the life. In this way you will show your following a unique peek in your business.

4️⃣ Reviews

Reviews are super important: they contribute to the trust your potential client has in you. If you can show your potential client others already worked with you, or bought from you, with success, it contributes to your trustworthiness.

5️⃣ FAQ

Do you receive the same questions over and over again in your comments of DM’s? Use this opportunity by answering the FAQ in your highlights, so you can refer your followers to this highlight, which saves time!

Are you hesitating whether you optimized your highlights? I have a solution for you. With the Instagram Scan, I conduct a complete scan of your Instagram profile, and will provide you personal and clear tips on how to optimize your profile. Click on the button below to learn more.

Kyra

5 content pillars for your social media content strategy

4 daily to-do’s for Instagram growth

5 ideas for your Instagram Highlights

If you landed on this page, it looks like you want to tackle your Instagram Highlights. Welcome, you are at the right place! I’ll give you 5 ideas for your Instagram Highlights, but before we start, we have to go back to the basics.

Wat zijn Instagram Highlights?

Instagram Highlights are saved Instagram Stories, which are visible on your profile page. When a new follower looks at your profile, he or she sees the highlights directly. You’ll find them between your bio and feed, displayed as small circles.

You can create a highlight easily by clicking on the plus in the circle, as visible on your profile page (check the image down below to see this).

From here, you can pick stories you’ve already uploaded. To add new content to a highlight, you click on ‘highlight’ when you posted a new story. From here you can pick the right Instagram Highlight, or create a new highlight.

What type of content can you use for highlights?

‘But, what type of content do you post under highlights?’ That’s a question I get regularly.

The answer is pretty simple: content that is less useful for posts, and content that illustrate clearly who you are and what you do.

So you’ll probably think by now, ‘Nice Kyra, but where do I start?’ No worries. I’ll share 5 different content topics with you, which you can use for your Instagram Highlights.

Ready? Let’s go!

1️⃣ Your story

2️⃣ Your offer

3️⃣ Behind the scenes

A lot of people are curious on what it entails to run a business. Show this to them! You could do this by sharing unique behind the scenes, or a day in the life. In this way you will show your following a unique peek in your business.

4️⃣ Reviews

Reviews are super important: they contribute to the trust your potential client has in you. If you can show your potential client others already worked with you, or bought from you, with success, it contributes to your trustworthiness.

5️⃣ FAQ

Do you receive the same questions over and over again in your comments of DM’s? Use this opportunity by answering the FAQ in your highlights, so you can refer your followers to this highlight, which saves time!

Are you hesitating whether you optimized your highlights? I have a solution for you. With the Instagram Scan, I conduct a complete scan of your Instagram profile, and will provide you personal and clear tips on how to optimize your profile. Click on the button below to learn more.

Kyra

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